Jewelry You'll Feel Good About Buying.
For more than 30 years, we've helped North Georgia celebrate life's most meaningful moments with exceptional diamonds, fine jewelry, and service you can trust.
Walk-ins welcome • Cartersville, Georgia
Serving Cartersville Since 1995
A hometown store that has grown with its customers.
Straightforward Pricing
No games. No mystery pricing. Clear prices, honest help.
Natural & Lab-Grown Diamonds
Both are real. We'll show you the difference, side by side.
Repairs, Custom Work & More
Repairs, resizing, custom design and selling gold.
A lot to look at. Plenty of help narrowing it down.
Whatever you're shopping for — and whatever the occasion — there's a good place to start. Browse a category or come in and let us walk you through it.
What's New in the Case
Inventory changes all the time. Take a look at some of the pieces that just came in — and stop by to see the rest in person.
Thinking About a Ring? Start Here.
You don't need to walk in knowing carat weights, clarity grades or exactly what style you're looking for. That's our job. We'll show you options, explain the differences and help you find the right ring for your person and your budget.
Learn About Diamonds →
We'll Show You Both.
They're both real diamonds. Which one is right depends on what you care about, and you don't have to have an opinion before you walk in. We'll put them next to each other, show you the certificates, and let you look.
- Certificates on both, so you can see what you're getting
- Tiny stones for a band, big ones for a center
- No pressure either way. Plenty of people change their mind at the counter
Why People Keep Coming Back
No Mystery Pricing
You should not have to haggle your way into feeling good about buying jewelry. We price it, we tell you what it is, and that's the price.
We've Done This a Long Time
My grandfather sold watches after the war. Then diamonds. We were selling to jewelry stores for ten years before we opened here in 1995.
Help Without the Pressure
Ask questions. Try things on. Change your mind. Come back tomorrow. Nobody here is going to follow you around the store.
We're Here After the Sale
Cleaning, resizing, repairs, a stone that comes loose five years from now. Bring it back and we'll take care of it.
We fix it, remake it, or buy it off you.
Jewelry Repair
Prongs, chains, clasps, stones, sizing, polishing and more. Bring it in and let our team take a look.
Repair Services →Custom Design
Have an idea, an old piece you want to rework or something you can't find anywhere else? Let's make it.
Start a Custom Piece →Sell Gold & Jewelry
Jewelry sitting in a drawer? Bring it in for an evaluation and an offer.
Learn How It Works →
You don't need to know anything about jewelry.
Most people who walk in here aren't sure what they want yet. That's fine. Tell us who it's for and roughly what you'd like to spend, and we'll start pulling things out. If you don't like any of it, we'll try again.
Since 1995
Same storefront on Market Place Blvd. for three decades. Plenty of our customers were kids when they first came in.
The price is the price
We came out of the wholesale side, so we know what things cost. You get a number, not a negotiation.
Natural and lab-grown
Both in the case. Both real. We'll put them side by side and show you the certificates.
We fix what we sell
Resizing, repairs, cleaning, stones that work loose. Bring it back and we'll handle it.
Tell us what you're shopping for. We'll take it from there.
Whether it's an engagement ring, a repair, a custom piece or gold you'd like to sell — send a message and we'll get back to you, or reach us directly. No pressure, no obligation.
Call or Text
770-606-9544
Visit the Store
209 Market Place Blvd, Cartersville, GA
In the Market Place retail area
Near Walmart & Lowe's [VERIFY]
Make It Fit Your Budget
Ask us about flexible financing options through Synchrony, or apply online in a few minutes. We're happy to walk you through it in store.
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